Def Jam
Nas - Life Is Good
Art Direction
Branding
Design
Photography
Agency
Gangster rap's first breakup album.
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While Nas has established himself as one of rap’s elder statesmen, he found himself thrust into the tabloids over his dramatic, high profile divorce.
Not one to ever miss a cue, Nas used this drama to tell a story and let his emotions speak for themselves. The cover photo featured his ex-wife’s actual wedding dress - the sole possession she left when she moved out of their home.
While Nas has established himself as one of rap’s elder statesmen, he found himself thrust into the tabloids over his dramatic, high profile divorce.
Not one to ever miss a cue, Nas used this drama to tell a story and let his emotions speak for themselves. The cover photo featured his ex-wife’s actual wedding dress - the sole possession she left when she moved out of their home.
While Nas has established himself as one of rap’s elder statesmen, he found himself thrust into the tabloids over his dramatic, high profile divorce.
Not one to ever miss a cue, Nas used this drama to tell a story and let his emotions speak for themselves. The cover photo featured his ex-wife’s actual wedding dress - the sole possession she left when she moved out of their home.
While Nas has established himself as one of rap’s elder statesmen, he found himself thrust into the tabloids over his dramatic, high profile divorce.
Not one to ever miss a cue, Nas used this drama to tell a story and let his emotions speak for themselves. The cover photo featured his ex-wife’s actual wedding dress - the sole possession she left when she moved out of their home.
While Nas has established himself as one of rap’s elder statesmen, he found himself thrust into the tabloids over his dramatic, high profile divorce.
Not one to ever miss a cue, Nas used this drama to tell a story and let his emotions speak for themselves. The cover photo featured his ex-wife’s actual wedding dress - the sole possession she left when she moved out of their home.
—
While Nas has established himself as one of rap’s elder statesmen, he found himself thrust into the tabloids over his dramatic, high profile divorce.
Not one to ever miss a cue, Nas used this drama to tell a story and let his emotions speak for themselves. The cover photo featured his ex-wife’s actual wedding dress - the sole possession she left when she moved out of their home.
While Nas has established himself as one of rap’s elder statesmen, he found himself thrust into the tabloids over his dramatic, high profile divorce.
Not one to ever miss a cue, Nas used this drama to tell a story and let his emotions speak for themselves. The cover photo featured his ex-wife’s actual wedding dress - the sole possession she left when she moved out of their home.
While Nas has established himself as one of rap’s elder statesmen, he found himself thrust into the tabloids over his dramatic, high profile divorce.
Not one to ever miss a cue, Nas used this drama to tell a story and let his emotions speak for themselves. The cover photo featured his ex-wife’s actual wedding dress - the sole possession she left when she moved out of their home.
While Nas has established himself as one of rap’s elder statesmen, he found himself thrust into the tabloids over his dramatic, high profile divorce.
Not one to ever miss a cue, Nas used this drama to tell a story and let his emotions speak for themselves. The cover photo featured his ex-wife’s actual wedding dress - the sole possession she left when she moved out of their home.
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The result was a different kind of hip-hop album art, full of reflection and emotion rather than bravado and machismo. Along with a myriad of press coverage, the design was ultimately featured across various best album art of the year lists.
Photography by Matthew Salacuse.
The result was a different kind of hip-hop album art, full of reflection and emotion rather than bravado and machismo. Along with a myriad of press coverage, the design was ultimately featured across various best album art of the year lists.
Photography by Matthew Salacuse.
The result was a different kind of hip-hop album art, full of reflection and emotion rather than bravado and machismo. Along with a myriad of press coverage, the design was ultimately featured across various best album art of the year lists.
Photography by Matthew Salacuse.
The result was a different kind of hip-hop album art, full of reflection and emotion rather than bravado and machismo. Along with a myriad of press coverage, the design was ultimately featured across various best album art of the year lists.
Photography by Matthew Salacuse.
The result was a different kind of hip-hop album art, full of reflection and emotion rather than bravado and machismo. Along with a myriad of press coverage, the design was ultimately featured across various best album art of the year lists.
Photography by Matthew Salacuse.
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The result was a different kind of hip-hop album art, full of reflection and emotion rather than bravado and machismo. Along with a myriad of press coverage, the design was ultimately featured across various best album art of the year lists.
Photography by Matthew Salacuse.
The result was a different kind of hip-hop album art, full of reflection and emotion rather than bravado and machismo. Along with a myriad of press coverage, the design was ultimately featured across various best album art of the year lists.
Photography by Matthew Salacuse.
The result was a different kind of hip-hop album art, full of reflection and emotion rather than bravado and machismo. Along with a myriad of press coverage, the design was ultimately featured across various best album art of the year lists.
Photography by Matthew Salacuse.
The result was a different kind of hip-hop album art, full of reflection and emotion rather than bravado and machismo. Along with a myriad of press coverage, the design was ultimately featured across various best album art of the year lists.
Photography by Matthew Salacuse.
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